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OLG hypes a bigger Lotto 6/49 in a new brand platform | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Christopher Lombardo

The Ontario Lottery and Gaming Corporation (OLG) is looking for a big way to promote big game play changes to Lotto 6/49. The first creative in the new “Find Your Possible” platform features a young couple transfixed by the beauty of the great outdoors, a move that ties the lottery game to experiences, rather than materialistic pursuits.

http://strategyonline.ca/2022/10/24/olg-hypes-a-bigger-lotto-649-in-a-new-brand-platform/
 

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